As mobile device ownership hit heights of 81% of the global population in 2014, electronic readership has also increased. In the United States, the percentage of e-book readers has increased from 17% in 2011 to 35% in 2015. However, the same study by Pew Research also suggests that electronically-published materials aren’t overpowering print just yet, with print retaining a healthy readership. However, they aren’t dismissing the fact that digital readings will overshadow print in the not too distant future.
If you’re planning to be a go-getter in 2016 by publishing and marketing your own book/s through mobile platforms, then we have some useful information to share with you. In this post, we will provide you with tips on how you can maximize technologies when it comes to selling your own books.
1. Email marketing on the spot
Given that you will attend various meetings and events, it will pay off to send influential people you have recently met at conferences information about your product. While the acquaintance is still fresh, introduce them to everything they need to know about your book, and why they (publishers) should invest in it. By being proactive, you’re also enabling yourself to be inline with what most publishers prefer when working, which according to Digital Book World is through e-reading services.
2. Reduction in overall costs
Through mobile technology we are given a new cost-efficient platform to sell our goods. Without the need to pay for print materials (paper, ink, labor), we are cutting costs and focusing more on how to market our published works. Working remotely is also budget-friendly as you are able to work with sales representatives or your team online without the need to pay for an expensive office space.
3. Go for tablets rather than smartphones
Tablets are better platforms in terms of business and marketing purposes than smartphones as the large screen allows you to work while having enough space to read text on the display. Gaming Realms noted that mobile and tablet data usage has increased its adoption rate by 70%, surpassing other computing devices even household PCs. The developer of Pocketfruity casino game and other online software also stated that the ultrafast 4G mobile data that many of these devices are able to access has changed the landscape of the internet and how modern day readers consume their content. Apart from internet, mobile devices also come with apps that helps increase productivity. Most tablets’ sizes today range from 7-inch to 10-inch with multi-touch functionalities. Opting to get a tablet for marketing purposes, allows you to be more productive even while on the go.
4. Make it trend effortlessly
If you want your book to be the talk of the town, it can be done easily via the help of devices’ quick connection to social media pages and online search. You can create a direct hashtag including your book’s complete name or its acronym (if it’s too long). Start early in running this campaign. In addition, social media is a great way to connect with your fans and followers by responding to them individually.
5. Target the right audience
Without venturing out of the house, you’ll be able to get more information about your target market via your mobile device, according to Forbes. Since most people keep their own social and online profiles active, they are leaving information about themselves that can help you determine whether they are within your target range. Information about their favorite books, movie genre, likes and dislikes are some of the common data shared by people on their social media pages.
In order to gain great success from your marketing, it’s best to maximize free marketing training available online to get the best results for your campaigns. Good luck!