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Going to the dark side with Magpie

November 21st, 2008 . by polygeek

I just deleted my Magpie account – with only one ad served. My reasoning is twofold: first, It was bothersome to me that I was apprehensive about seeing an ad placed in my name that my followers wouldn’t appreciate. Secondly, and the main reason I quite, is that Twitter doesn’t yet make money off of the people who use it. Sooner or later they will and hopefully their business model will include a way for the users to get a percentage. If not then I’ll sign up for a service like Magpie.

A few of you may have noticed that I signed up for Magpie the other day.

Magpie

Magpie is a Twitter ad service that Twitter users can sign up for. Magpie will insert ads into the Twitter stream on your behalf at a rate the user can determine. The default rate is one ad per 5 twits. The user makes money depending on the number of followers they have and the keywords used.

When I signed up it estimated that I would make just a little over £100/month which I think translates into something like 5 billion US dollars. :-) At any rate, I’m going to try it out for a month to see how many people unfollow me and how much money I actually do make. I’ll be sure to post the results back here.

I’m wondering what people think of this service. Obviously no one is saying, “Cool, more ads. I can’t wait.” I’ve read another post about it and people in the comments seem pretty bent on hating it. I personally don’t see what the big frakking deal is. If everyone I follow signed up for it then I’d see about one ad every five minutes. I can deal with that.

I’m interested in seeing how this pans out in the long run. Something like this could be squashed pretty quick if Twitter clients added a feature to simply block out any tweet with #magpie in it. Even better, just add an input field so that each user can type in terms that they want the client to ignore. That way as new services come out the users could just update their “blocked words” and problem solved. Plus it would come in handy if you really hate the show Heroes, or something like, you could enter that word and any tweets with heroes in it would be skipped.

According to ReadWriteWeb about 56% of Twitterers use the browser. I’ll bet that number goes down quick as twitter spam becomes more of an issue, assuming Twitter clients can help block it. There’s also Twalala to help those stuck on the browser.

If something here has proved valuable to you then feel free to drop a couple of bucks in the tip-jar.

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7 Responses to “Going to the dark side with Magpie”


comment number 1 by: Keith Peters

If one or two people do it, no big deal. If everyone jumps on the bandwagon, that means you're getting 20% spam in your twitter feed. yum. and if it's even near successful there will be a dozen copycats, if there aren't already. i'll be looking out for the filter feature in clients. in the meantime, i wouldn't automatically stop following anyone who is using magpie, but evaluate the signal to spam ratio on that person's other posts.

comment number 2 by: Danny Brown

The problem with Magpie is that it's a CPM business model. This means that Magpie only gets paid by the amount of clicks on their customer ads. If a filter stops people from seeing these ads, you can be pretty sure that the advertisers will start backing away from Magpie pretty soon.

While small numbers of followers won't necessarily be a problem, imagine people like Mike Volpe, Chris Brogan and similar who have numbers in their thousands. If they start getting Magpie spam, and it clutters up their Twitter stream, you can be pretty damn sure they'll be p***ed and will make their opinion heard. And these are influential voices you don't want to upset.

Magpie doesn't seem to have thought this through or grasped the conversation, NOT broadcast, aspect of social media.

comment number 3 by: polyGeek

@Keith, I think I could probably tolerate around 10% twitter spam before I started getting annoyed and unfollowing people.

I have to admit that there a certain trepidation in posting now because I'm wondering if this will be the tweet that triggers a twam. But then I remember the $$$ and the trepidation is eased a bit. :)

comment number 4 by: polyGeek

@Danny Brown, What I love about their business model is I get paid regardless of the clicks. I have a feeling they got a good dose of funding and they aren't making as much money off a twam as they are paying me. So eventually the amount will probably go down and the incentive will go with it. Like Google ads here on my blog. I make such a piddling amount that it's not worth it to me to clutter up the already poor design.

I personally don't think they'll be successful in the long run. But someone is bound to make money off Twitter eventually. I wish it was Twitter themselves doing it. Oh well.

comment number 5 by: Lucretia Pruitt

One of the things I left out of my post – blame it on cold medicine – was the aspect of those using SMS on their phones. Those ads? They end up paying to see them. No way to filter it out from your phone other than to 'turn off' the person using them.

The model is wrong. Jeremiah Owyang wrote an interesting artcile on it this morning http://www.web-strategist.com/blog/2008/11/21/why-magpies-advertising-system-is-self-diminishing/ that really hits the nail on the head.

Monetization WILL come to twitter – but if you don't respect the medium? It won't work.

comment number 6 by: polyGeek

@Lucretia, That's a very good point about the phones. I read your post and Owyang's as well. I agree, I don't think Magpie is going to pan out.

Thanks for what you said about respecting the medium. That really made me think: as long as Twitter isn't making any money off of me using Twitter then I'm not going to try and make money off of Twitter. But as soon as they are making money then I'd expect some way for me to get a percentage of it or I would use something like Magpie.

comment number 7 by: Lucretia Pruitt

I did have to come back and follow up to see if anyone else had weighed in over here.

I hit (don't faint) my 25,000th tweet tonight and realized that if I had done 1 out of 20 of those as ads? Still 1250 ads – that's more than the average twitter user has ever posted… Hm. I think maybe that explains why they thought I could make so much $$ ;)

p.s. thanks for the reply – I do try to see everyone else's viewpoint! Helps me to strengthen or refocus my own!

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